Thursday, November 18, 2004

Fievel goes west


This is one of my favourite things about Japan. The mascot for our bank is none other than Fievel the mouse. But no, not just Fievel from the original "An American Tail" but from the sequel "Fievel Goes West". Am I wrong to assume that perhaps the original "An American Tail" is endorsing another bank? Only in Japan would people feel safe depositing their money at a bank with a cartoon mouse on the bank books. Usually western banks like to give the impression of being strong, secure and professional; whether this is truly the case or not. Well, there you are; Higo Bank of Kumamoto, proudly endorsed by Fievel goes West. Imagine if Royal Bank ran a campain featuring Simba from the Lion King. He could replace that boring lion logo they have now. It'd make me switch from Bank of Montreal.

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